Shopping Shortlist: what to shop, see and know in April

Shop London

Welcome to the ES Shopping Shortlist, our drop of need-to-know newness for the month ahead

April 1 may have been a day for tomfoolery and high jinxes (until noon, anyway) but when it comes to shopping over the rest of the month, we’re not messing around.

Along with defrosting with the rest of the nation (sashay away, winter), this month sees outdoor dining reopening for most restaurants, bars and cafes across the land from April 12. Yes, socialising is back on the agenda, and that means ditching your stained trackie bottoms for something that can stay up without the help of elastic. Luckily there are plenty of fashion and clothing sales on at the minute to begin your transformation from troglodyte to traffic-stopping.

From new homeware collections to modest fitnesswear and possibly the best summer job we’ve ever heard of, find out what April has in store for you below.

Earn your home decor stripes – H&M Home x DVF

H&M Home

You’d think after over a year indoors we’d be done with our interiors, but if anything, we’re even more obsessed with fine-tuning our spaces. After all, our homes are our castles. Imagine then, our delight, upon news that H&M Home is collaborating with one of the boldest, baddest, brightest stars in the design sphere: Diane Von Furstenberg. Known for her iconic wrap dresses, the former wife of an actual German prince is on a mission to make our homes majestic in her trademark style – which includes plenty of zebra print.

Poised to drop on April 16, the 31-piece collection includes wool blankets, cushion covers, trinket boxes, decorative trays, candles, espresso cups, small plates, vases, pots, posters and a robe. Love it, want it.

Apples for apples thanks to Tesco Mobile

Tesco Mobile

Imagine putting in your Tesco supermarket order but along with apples and washing up tablets, you got the latest tech products too! That’s what’s going down at Tesco Mobile right now – the network is surprising some shoppers by subbing everyday essentials with the latest gadgets.

Tesco Washing up Tablets could be swapped for a Samsung Galaxy Tab 7, a Galaxy Milk Chocolate Bar for a Samsung Galaxy S21 5G and Apples for an Apple iPhone SE, plus plenty more swaps besides. How do we like them apples? A LOT.

Anything but plain at Sister Jane

Sister Jane

Sister Jane has dropped its latest collection, and the fashion label couldn’t have timed it better for our re-emergence. Named Fifty-Three Rose Lane, there are midi frocks with frilled Peter Pan collars galore, prairie-style blouses, checked co-ords for trips back to the IRL office, and plenty of playful gingham to match your picnic blanket, because that’s the kind of perfection we live for. The new collection drops April 14.

Sweaty Betty has Muslim fitness fans covered

Sweaty Betty

If you’ve spent lockdown bending and stretching over small children and pets as you try to do a home workout, the good news is that with restrictions easing you’ll soon be able to get back into a proper studio – and when you do, it should be a more inclusive place, at least at Sweaty Betty. After more than a year in the making, the fitness pro has launched its first hijab specifically designed for training.

Fashioned from breathable, sweat-wicking material, it’s simple, practical and hugely empowering, making fitness a more inclusive arena for all. “We hope that this will facilitate an underrepresented group of women to compete at their optimal level of performance,” said Chief Product Officer, Jemma Cassidy. Hear, hear.

Blooms & booze

Ronny Colbie

Florist Ronny Colbie has joined forces with Lockdown Liquor this season to launch a collection of 11 UK-inspired bouquets (the Beaulieu above, is inspired by the New Forest) alongside a coterie of small batch blended cocktails, each destined to put pep in your step this spring. As well as fresh flowers, there’s the Jurassic Coast arrangement, aptly created with preserved stems and petals. Meanwhile, drinks include Espresso Martini, Old Fashioned, Pepino, Picante and Tucci, all from £12.99 with national delivery. Mix and match bouquets and booze as the ultimate gift for April-born friends and family.

Time to get Away


As our worlds tentatively open up to the possibility of travel beyond our postcode, it’s time to start planning a summer of staycays. Do your long-awaited trip justice thanks to Away’s fresh drop of travel accessories designed to keep you comfortable and looking slick as you head back into the big wide world.

The summer job of actual dreams?

Pink Marmalade Gin

Golden days are coming. One way to make them infinitely better is by becoming craft gin brand Pink Marmalde’s Gin GENIE A.K.A a gin-swilling guinea pig. You’ll get involved with tastings, recipes, hanging with the small batch gang, and that’s just the work part. As payment for your tremendously hard graft, the brand will pay you in juniper-spiked goodness: one 70cl bottle a month for an entire year!

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